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Marketing Strategies
11/20/2018
Online searches for in-home care are growing, but if you’re not making smart decisions around your online presence, you could be missing out on a potential marketing and referral treasure trove.
01/11/2018
If you can’t keep referral sources engaged and content, you are one good competitor away from losing your position in the market.
09/14/2017
Private duty agencies should track client outcomes as a way to demonstrate value to referral sources such as hospitals and skilled nursing facilities, says Stephen Tweed, CEO of Leading Home Care in Louisville, Ky.
08/14/2017
Ask existing and former clients for their email addresses as a way to strengthen your digital marketing efforts and increase your referrals.
06/20/2017
The importance of online reviews continues to grow for potential home care customers — and as a result, it has become increasingly important for agencies to manage their reputation online.
04/17/2017
One private duty agency’s implementation of a specialty Parkinson’s program has shown strong results both with client outcomes and revenue.
02/22/2017
To obtain the highest search placements, your agency should create the right keywords, ensure there’s a steady stream of fresh, relevant content on your site and have plenty of other sites linking to you.
09/20/2016
Identifying the top five home care issues your agency’s current clients consider important will help your agency develop valuable content and drive engagement with clients, referrals and leads.
08/18/2016
Pay close attention during a job interview with a perspective marketing candidate to make sure the candidate has a strong work ethic. Marketers who are incapable of being persistent are destined to fail, industry experts contend.
05/18/2016
Create a client journey map to evaluate each stop in your client’s experience and measure the impact of your company at each stage.

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