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Marketing Strategies
Value-based purchasing is increasingly becoming the new normal in health care, and private duty agencies need to demonstrate their own value in order to remain relevant to referral sources.
Online searches for in-home care are growing, but if you’re not making smart decisions around your online presence, you could be missing out on a potential marketing and referral treasure trove.
If you can’t keep referral sources engaged and content, you are one good competitor away from losing your position in the market.
Private duty agencies should track client outcomes as a way to demonstrate value to referral sources such as hospitals and skilled nursing facilities, says Stephen Tweed, CEO of Leading Home Care in Louisville, Ky.
Ask existing and former clients for their email addresses as a way to strengthen your digital marketing efforts and increase your referrals.
The importance of online reviews continues to grow for potential home care customers — and as a result, it has become increasingly important for agencies to manage their reputation online.
One private duty agency’s implementation of a specialty Parkinson’s program has shown strong results both with client outcomes and revenue.
To obtain the highest search placements, your agency should create the right keywords, ensure there’s a steady stream of fresh, relevant content on your site and have plenty of other sites linking to you.
Identifying the top five home care issues your agency’s current clients consider important will help your agency develop valuable content and drive engagement with clients, referrals and leads.
Pay close attention during a job interview with a perspective marketing candidate to make sure the candidate has a strong work ethic. Marketers who are incapable of being persistent are destined to fail, industry experts contend.


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